Ubisoft justifies annual installments in Assassin’s Creed
“If Radiohead take out a record every month, buy it. This is quality, “ says creative director.
Why Ubisoft releases an annual delivery of Assassin’s Creed? Well as the creative director of the series, Alex Hutchinson, the rate at which this movement responds not to have a continuous presence in stores or exploit a healthy franchise, but “quality” of history.
“I find it strange that an annual delivery too,” said during a talk at GDC Europe. “If Radiohead take out a record every month, buy it. This is quality. “
Deliveries annually, according to Hutchinson, keep the brand in the minds of consumers, but also “allow to continue telling the story.”Whenever you have something to tell, of course.
While Assassin’s Creed Assassin’s Creed 2 and were somewhat separated in time, the great success of the second part served to try to squeeze Ubisoft Ezio’s story as possible. Thus, in the last two years we have seen and Revelations Brotherhood scratched a little plot of the series, and also the pockets of players.
“Assassin’s Creed 3 is away from Assassin’s Creed 2 as Medal of Honor Call of Duty,” said Hutchinson, who says the team has created this issue as if it were a completely new franchise.